I am trying to implement facebook pixel via GTM, and I am hitting a few oddities.
I am implementing via custom html tag, and If i dont quote the variables, the gtm debugger shows them as google_tag_manager["<ID>"].macro(\'gtm123123123\')in the debugger, instead of the value itself. If i surround the use of the variable with quotes, I see the value itself.
If the {{User Email}} is translated into javascript code as i am seeing, I presume quoting isnt required?
If I need to quote, how would I write code like? em: ({{User Email}} || "").toLowerCase(),
Which is recommended? How to decide?
Also the debugger surrounds the entire tag in a '' is this expected?